• Jenn Gillihan

Does Your Business Need A Marketing Makeover?

Is your online presence lacking luster? Do the words metatags and SEO make you break out in hives? Not to worry, here is an easy read with a basic breakdown of how each works.

Website Design


People buy from people they like. Your website is your intro letter where people decide whether they like you or not. It must be visually appealing and communicate the message of who you are, what you do, and how working with you will make your customer feel.

Your site might need to look better on a mobile device than on a desktop computer as most service-based industries see 70% of their traffic from mobile devices such as smartphones and tablets.

Lastly, your website should make doing business with you easy. Clients should be able to click on your phone number and have their phone automatically dial through to you. Do you schedule appointments or take reservations? Booking has to be available online (or at least have the appearance of such) with payments available through your site.

SEO

Search Engine Optimization is a term used to cover the discoverability of your site through Google, Yahoo, Safari, Bing, etc. This is done by optimizing each link, photo, page heading, metatags and keywords on your website. Managing the backend of your site is just as important as the front end.

If search engines don't direct people to your site, you won't get new clients.

Things such as Yelp, Google Ad Words, Google Reviews, etc all feed into SEO as well. Want to learn more? Here are a few options:

SEO For Beginners: 3 Powerful SEO Tips for Rank #1 on Google in 2020

Free Online Digital Marketing Courses and Exams

Google's SEO Starter Guide

Facebook

The overall purpose of any social media platform is to be social. To accomplish this on a business page several things have to happen.

You have to like/share/follow other vendors and people that are relevant to your business. Randomly promoting others is not a good idea, it lessens your credibility in the algorithms for Facebook. Selecting vendors whose industry is the same or similar to yours are the people you want to connect and partner with. If you sell high-end wheels...connecting with vendors like car dealers, car shows, enthusiasts, people who provide racing parts or corvette memorabilia...those are the types of social contacts you want on social media.

Hashtags vs tagging. Hashtags tell search engines what your page is about. It's essentially a highway to your site from the internet. Learning how to correctly hashtag your posts makes a huge difference and learning what tags to stay away from is just as important. Tagging is how you get your efforts to show up directly on other people's news feeds or in their notifications. You can tag a business page, a person as an individual or a location but each has it's own process and best practices for doing so.

Generic Facebook ads are a waste of time and money. You have to allocate a specific target audience in order for those ad dollars to be effective. You can do this through keywords, your customer demographics, location and much more.

Facebook algorithms are complex. Breaking down when is the best day/time to post, what you should post (text, photo, video, live video) and best practices makes your efforts worth while and not just a waste of time/effort.

Instagram

Just like with Facebook, the purpose of Instagram is to be social. So how does that benefit you as a business owner? It builds your audience, your referral base, your word of mouth.

So how to use Instagram for that if it's all about images? Instagram users tend to be looking for someone they want to emulate (celebrity), a lifestyle they want to have (home decor/healthy living) or an experience they want to have (travel/adventure). Using your customer avatar to attract clients who will enjoy or benefit from your product or service make the time investment into building your Instagram the right way, well worth it.

Not convinced that Instagram is important to your business? Check out these statistics.

37 Instagram Stats That Matter to Marketers in 2020

Just like with Facebook, the purpose of Instagram is to be social. So how does that benefit you as a business owner? It builds your audience, your referral base, your word of mouth.

So how to use Instagram for that if it's all about images? Instagram users tend to be looking for someone they want to emulate (celebrity), a lifestyle they want to have (home decor/healthy living) or an experience they want to have (travel/adventure). Using your customer avatar to attract clients who will enjoy or benefit from your product or service make the investment into Instagram worthwhile.


Where To Start?

If you're just now starting to look at your online presence, or you've been online for a while and aren't happy with your results...let's talk. An initial review of your website is only $150 and by reviewing with you where you are right now, vs where you want to be, I can share with you next steps in maximizing your return on marketing investment and even connect you with vendor partners who can help faciliate the work...you just don't have time to complete yourself.

Interested? Need more info? Call (816) 289-8115 to schedule an appointment today!

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© 2020 by Jenn Gillihan